Selected work

Case studies

Naming decisions examined through the brief, strategic territories, comparative evidence and final recommendation.

Archive / 01 project

Featured Company Industry / Hardware

Naming a venture built for a multi-planetary future.

Three naming directions for a disruptive hardware venture, and why strategic fit made Pulsar the final recommendation despite another candidate leading the aggregate score.

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Final recommendation

Pulsar

Energy · Precision · Powerful · Advanced

Overall evaluation: 80/100
Phonetic strength: 85/100
Strategic fit: 85/100